We are Bakoom, a multidisciplinary design studio with a strong focus on fresh and bold concepts. Our goal is to offer meaningful and thoughtful visual solutions to the needs of our clients. We are also founders and directors of Latent Festival.

Creative Direction / Visual Identity / Branding /
Editorial and Book Design / Web Design / Packaging

Instagram, Behance

647 489 518 / 670 451 008
C/ Puig Novell 6, 2-2 Terrassa (Barcelona)

Awards: 1 Bronze ED Awards, European Design 2021 / 1 Silver & 1 Bronze LAUS, ADG-FAD 2021 / 1 Silver & 2 Bronze LAUS, ADG-FAD 2020 / 1 Bronze LAUS, ADG-FAD 2019 / Premios CREMA, Festival Blanc 2018


Latent 2023

Your local design festival.

Communication campaign for the second edition of Festival Latent. A project that seeks to empower the talent in the field of design and creativity. In this edition, we have focused on the concept that good ideas emerge in a bar, in the company of others and in unexpected moments, especially in those trusted, familiar places, like the classic neighborhood bar. We have created a series of scenes in a video that depict everyday moments with each of the speakers: Marta Cerdà, Pràctica, Putos Modernos, Clim Studio, Laia Ferran, Vera Tamayo, and Gemma Villegas, in different bars throughout Barcelona. 

Client: Festival LATENT

Services: BrandingArt directionEditorialDigital

We have reinterpreted the typical aesthetic codes of Spanish bars, creating a graphic universe inspired by them to represent each speaker's name, as well as the rest of the visual materials.​​​​​​​

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