Sant Jordi, on April 23rd, is one of the most special celebrations in Catalonia: the streets fill with books and roses. It is a day where tradition and modernity come together, and everyone celebrates the love for reading and the people they care about. We didn’t want to focus on the book as an object, but on the stories it contains. Sant Jordi is not just one legend, but many. That’s why we imagine the day through different literary genres and show how everyone can experience it in their own way. The key graphic element: words highlighted in green and pink, which together form a rose.
Client: Ajuntament de Barcelona